This HSBC Cycle Ride promotional video was commissioned by British Cycling to promote the HSBC Cycle Rides taking place in Edinburgh and Glasgow.
“This is a huge moment for cycling in Great Britain,” said Ian Drake, CEO of British Cycling. “Working together with HSBC UK, we will provide the encouragement and opportunities to make cycling the most popular activity and sport of choice in Great Britain. We want to help transform an increasingly inactive and unhealthy nation through cycling.”
British Cycling and HSBC UK will deliver events and programmes across local communities, towns and free to enter mass participation events to get millions of people on their bikes.