Solaris Kit | social media video

This is our most recent social media video shoot and edit for the UK Government. A social media video is a short-form video crafted specifically to drive engagement actions and captivate viewers on social networks. Our social media video campaigns often require a 60-second edit for You Tube / a 1×1 aspect version for Facebook  and a 9:16 aspect version for Instagram – so it’s important to think about all three aspect ratios when framing. We did the same for all six films in this series: Glenfiddich, Indienature , Pawprint, Remode Collective , and our COP 26 Volunteer.

When shooting social media videos we film our interviews first where possible so when I collect the additional video content I have ideas about what ‘b-roll’ might be most suitable. Social media videos are required to be very short – as short as 15 seconds – so having interviews deliver short, engaging soundbites can be crucial.  For this reason I often film using a two camera set up – to allow the removal or extra content – without the need to cut away to b-roll (or GVs as we used to call it in Britain).

Solaris Kit help people realise the full potential of solar energy with SolarisKit’s flat-packable solar heating technology. If you read this post here, you will also understand that thier flat-packable solar thermal collector provides an affordable, easy to transport, simple to install, and visually attractive alternative to current solutions available.

Glenmuir 2019 fashion video

This Glenmuir fashion video was filmed and edited in conjunction with the photoshoot on an East Lothian golf course. Our films have featured on their website’s homepage for the last few years. The fashion video is a valuable way for them to display the collection. Each fashion video we’ve produced for both Glenmuir and Sunderland of Scotland over the last few seasons has been different.

 

Zulu Company

Zulu Company from 45 Commando, based at Arbroath, will now be the first men on the ground should the marines be called on to deal with a chemical, biological, radiological or nuclear (CBRN) incident at home or abroad. Filmed for the UK Government.

Edinburgh Zoo’s Trainspotting

Edinburgh Zoo’s Trainspotting – a recreated a homage to the original 1996 cult film Trainspotting and the iconic ‘Choose Life’ scene that kickstarted Danny Boyle’s career. I shot and edited this campaign for Stripe Communications and it was definitely one of my more unusual days out….

‘Choose Scotland, choose Edinburgh, choose visiting the giant pandas, choose meeting a meerkat, choose brilliant birds, choose the penguin parade, choose Tiger Tracks, choose a great day out, choose Edinburgh Zoo!’

Shaun Bell of Stripe Communications was thrilled with the campaign which has  received over 160,000 views and 2,000 likes!